With the economy disintegrating before our eyes, with global warming shifting our oceanic currents which could send us into an ice age, with people’s rights being taken away simply because they’re gay, with the first African-American president to be elected into the white house, the current situation in Mumbai, a war in Iraq, and with genocides in Africa, the American public chooses to read about this. As the author says, “The pepper has hit the fan.”
(CNN)
Guns N’ Roses became Guns N’ Roses N’ Lawyers this week. The band, which released its first album in 17 years last week, has
found itself in a legal tussle with soft drink giant Dr Pepper over a
promotion turned awry.
Dr Pepper rolled out a marketing campaign
in March promising a “free soda” to “everyone in America” on one
condition — Axl Rose, lead singer and frontman for Guns N’ Roses, had
to “finally release his 17-year-in-the-making belabored masterpiece,
‘Chinese Democracy,’ in 2008.”
Guns N’ Roses, often called GN’R
by its fans, released the album last week. And Dr Pepper followed
through, posting a coupon on its Web site for a can of soda. There was
one catch: fans had 24 hours to go the Web site and print out the
coupon.
That’s when the Pepper hit the fan.
So many GN’R fans — and, no doubt, fans of free stuff in general
– tried to get the coupon that they choked the site and it crashed.
Disgruntled and downright ticked off, some blamed the band.
“When you go on the blogs and you read the responses from the fans,
they associated Axl with this promotion … and blame him for the fact
that they didn’t get their free soda,” said GN’R lawyer Laurie Soriano.
That’s when GN’R became GN’RN’L. Soriano fired off a letter to Dr P. No one is LOL.
Her letter asked the soft drink company to make good on its offer. She has yet to hear back, Soriano said
“We’ve gone public with the fact that we are not involved but are trying to clean up the mess,” Soriano told CNN.
Dr Pepper told CNN it had “taken great steps” to keep up its end of the
bargain. It said it extended the window for the giveaway from 24 to 42
hours, added a toll-free line to handle consumer requests for the
coupons and set up an interactive voice recorder to accept coupon
requests. None of those measures are still in effect.
“Additionally,” the company said in a written statement, “for those who
contacted us in the week after the giveaway about difficulties
requesting the coupon, we continued to offer free coupons to address
any problems they may have encountered.”
That may be so, but the band still wants an apology.
“The door to a lawsuit being filed is always open until the fans are
taken care of and Dr Pepper has done the right thing,” Soriano told CNN.
The band may have other concerns. “Chinese Democracy” received mixed
notices upon its release, and some bloggers are blaming Axl Rose for
the new album’s reception.
“The album was beaten to the top of
the UK charts by The Killers’ ‘Day And Age’ on Sunday,” the British
music news site NME.com said Tuesday in a segment labeled Today’s Top
Gossip. “Sources have said that record bosses are fuming because Rose
has been AWOL for the last two months — meaning he hasn’t done any
promotional work for the album.”
And an official Chinese Communist
Party newspaper was widely reported as describing “Chinese Democracy”
as a “venomous attack” on China, accusing the band of turning “its
spear point on China.”
As Rose once sang, “Welcome to the jungle. It gets worse here every day.”